Coupons
HOW TO GET 10X MORE REPLACEMENT JOBS
Our goal is to DOUBLE how much net profit your business made last year.
So far, we have a perfect storm:
- A unique approach your customers have never seen before.
- A compelling message that is personalized to your customer
- Now we need to make sure they SAVE THE CARD – so when they have an issue (which they will), they think of you first.
To do that, we need a compelling offer.
There is an amazing phenomenon called the buyer’s pyramid. It teaches us that if you take 1000 people, roughly 3% will be in the market for almost anything: a new car, a watch, painting their house, etc. These are active buyers!
The next step down is that they know it’s a need, and maybe they are shopping around and in the market.
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The next 30% of folks aren’t thinking about it, but if a friend called them up and said, “We found a furniture store that is going out of business, and everything is 75% off! We got a whole new set of super nice leather furniture for our living room for $500!”, I bet you would ask where that store is. 😊
The problem with most marketing is that it speaks to people in the top 3-5% of buyers.
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If you have a compelling offer you appeal to 50-60% of all buyers!
Let me ask you a question: Would you send your guys out to do a clean and check on a system you installed 20 years ago at no cost?
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My guess is yes.
This card offers that.
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For homes where you installed equipment in the last 2-5 years we wouldn’t want to be that aggressive. That is probably more of an opportunity to push your maintenance agreement.
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Then maybe in between the ages of 8-14 years we start being a little more aggressive with a strong reason to save the card and reach out to your team.
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The big thing to remember when coming up with compelling offers for your postcards is, unlike any marketing you have ever done in the past, this offer ONLY applies to the specific equipment you installed back in that specific home.
– This won’t be published anywhere else!
Not only that but we have the disclaimer on the coupon itself
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We will add a page to your website that reinforces that this offer ONLY applies to the specific equipment your team installed back on the year referenced on the card and inviting them to call the office if they have any questions.
On this page we will add additional offers and coupons and a invite to call your office and schedule an appointment.
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Our 100% No-Risk Money Back Guarantee
You are completely protected by our 100% No-Risk Guarantee. We believe you're going to love what sending birthday postcards can do for your business. But over the next 90 days, if we aren't an AMAZING fit, we'll happily refund 100% of your money. No questions asked.
Thanks,
Matthew Rupp
Founder, HVAC Birthday Wishes